Flair celebrates Gormiti style
Flair immersed more than 100 industry members in the world of Gormiti last night, as part of its launch party. Held at La Cantina del Ponte on Butler’s Wharf, representatives from Italian toy company Giochi Preziozi, perspective buyers and media representatives were wined, dined and treated to entertainment including flame-throwers, a snake charmer and the sneaky Creatures of the Forest.
Giochi Preziozi awarded Flair exclusive UK and Eire distribution rights to the brand of highly detailed collectable figures and cards, back in August.
Flair continues to promote its popular Sylvanian Families range with The Grand Hotel Creative Writing Competition.
The campaign, which commenced at the beginning of October, coincides with the brand’s 20th anniversary and launch of the Grand Hotel product.
Children are still eligible to enter. They are invited to write about how they would spend a day at a ‘Grand Hotel’.
Vouchers for the Marriott Hotel plus Sylvanian Families products will be awarded to the winners of the three age categories.
Entry forms are available in more than 500 retail outlets, children’s magazines and via the Sylvanian Families Collectors Club.
Lindsay Hardy, marketing director of Flair said: “Stories started rolling in within two days of the campaign packs being posted out to retailers. The response has been amazing and girls and boys have been really captivated by the appeal of the Grand Hotel.”
“We can honestly say it has been our most popular campaign ever,” Hardy said. The winners of the competition will be announced at the end of November.
For further information please go to http://www.flairplc.co.uk