Vivid Imaginations has extended their operation into Russia and Spain

Leading Toy Company, Vivid Imaginations has extended their operation into Russia and Spain, following on from the successful launch of Vivid Europe in 2008, in line with their growth plans.

The company, founded in 1992 by Nick Austin and Alan Bennie (ex Matchbox), turned over in excess of £9.8million in its first year of operation. With continuing success the company quickly became one of the 10th fastest growing companies in the UK, and now has a turnover in excess of £76million.

Vivid, who have been a Proteus customer from business start up; continually invest in their IT, ensuring delivery of their goods throughout Europe.

As part of their expansion plans a recent decision was made to invest further in their IT with the Proteus WebEngine to handle the ordering of goods over the internet.

Proteus WebEngine has been specifically designed for ease of use for the end user. Customers, Sales Agents, and internal staff can log into the system and order goods directly, check the status of orders and view existing stock levels. The system interfaces with the Warehouse Management system, and orders are automatically sent to the WMS for picking and shipping.

The following functions are encompassed in the Proteus WebEngine

  • Online Product Catalogue
  • Production selection criteria
  • Direct item code order entry
  • Stock availability checks
  • Delivery address control
  • Customer specific pricing
  • Special offer facilities
  • Web order discounts
  • Integration capabilities

As a result of using the Proteus WebEngine customer service is increased, customer lock on is obtained, and cost of sale can be reduced significantly, providing real business benefits.

David Gray CEO of Proteus congratulates Vivid on their continued growth and is delighted with their continuing use of the Proteus system, helping them to expand into new territories, offering a complete range of services to their clients.

For further information please call Linda Rodway on +44 (0) 121 717 7474 or email me

For further information on Vivid Imaginations please go to

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